2015年01月

One of the most important aspects of an effective marketing campaign is creativity. When you're out of marketing ideas and need a new solution, don't despair. Many marketers struggle with the concept of creativity - but then again, main don't. These individuals have developed techniques for improving their creative process.

Through many years of experience and significant portions of trial and error, I have discovered a number of techniques that help to jump start the creative process. Here are a few suggestions for getting you started:

1. Begin by searching the Internet. If you have an idea or concept or don't know where to start, spend some time surfing the Internet. Looking for book titles? Visit Amazon.com or other book related sites and do a little research. Seeing similar products in your category is a great catalyst for creative ideas.

2. Start drawing. Putting pen, marker, or crayon to paper or white board is a great way to get your thoughts going. Many creative thinkers use whiteboards excessively starting with a word in the middle of the board. Circle it and created branches that contain related ideas and circle them. You'll be surprised how quickly you can fill your whiteboard with new concepts and ideas.

3. Involve others. Anyone can have a great idea. From a marketing perspective, many new product names and even marketing concepts have come from everyday people with no formal marketing experience. Need a new product name? Ask those you work with, family, or friends. Even if you don't get the name you were looking for the experience can provide new ideas and concepts.

4. Go to your "idea" file. Keep an idea file. Each time you find an ad, web page, or email that really moves you, throw it in your idea file. Over time you'll probably fill more than one file and use it regularly to generate new ideas or identify concepts you wish to replicate. The idea file is an old concept but one that's highly effective.

5. Flip through books. Printed resources including books and magazines can be a great resource for ideas. Keep in mind that some of the best resources may be those that are outside of your industry or area of expertise.

6. Pick up the remote. Television commercials are created by some of the most intelligent and creative people in the marketing industry. Use commercials as idea generators. The best way to use commercials to generate ideas is to consider the imagery, the key messaging, and the feelings they create. Can you apply any of these elements to your product or service?

7. Go for a walk. If you're still struggling to generate that "big" idea, then go for a walk, clear your head, and refresh. Sometime taking a break is the best thing you can do for your mind. It's said that Thomas Edison, one of the world's greatest inventors took cat naps to clear his mind and improve his thinking. Give it a try!

Creative thinking is both fun and challenging. When your stuck and need something motivating, experiment, try something new, look for references that can start the ideas flowing again. Every struggles for new ideas so be prepared - know who you can talk to in order to get the ideas flowing again and have a plan. This results in more ideas and more creativity.

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. Visit his website at http://www.marketingscoop.com or blog at http://marketing-expert.blogspot.com.
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Retaining Natural Teeth

Today's older adults are keeping their natural teeth longer, thanks to scientific developments and increased emphasis on preventive dentistry. During the last 30 years, dentistry has leapt from the Stone Age to the Space Age with new materials, state-of-the-art treatments and computer imaging techniques that make it possible to preserve and restore youthful smiles, and repair aged or damaged facial features.

Since 1970, the number of toothless adults aged 55 to 64 has dropped by 60%, according to a recent study by the National Institute of Dental and Craniofacial Research.

Only two generations ago, most people assumed it was "natural" to lose all their teeth by age 50. Sadly, many seniors continue to believe that.

When you retain your natural teeth, you eat better, smile more, have more energy and live longer. Man may be the only animal that can live without any of his teeth, but shedding your ivories drastically compromises both the quality and length of life.

Tooth Decay

The human mouth is populated by an incredible amount of bacteria. Many of these tiny organisms are beneficial, including some that aid in digestion. Bacteria and acids are contained in your food and beverages, including the refined carbohydrates found in breads, crackers and cereals. Even if your diet contains few or no processed sugars, you are still at risk for cavities if you don't brush and floss regularly.

Given sufficient fuel, bacteria will multiply into colonies that mix with acid, food debris and saliva to form a whitish film known as plaque. Plaque is constructed by decay-causing bacteria to protect itself. Under the plaque shield, the organisms produce acid that can carve a hole through the tooth enamel and into the soft dentin. When bacteria penetrate the dentin, the infection can spread until it reaches the tooth's nerve.

You can save yourself thousands of dollars by what you do at home. Brush and floss- that doesn't sound very exciting. But wouldn't you rather spend your hard-earned money on something besides dental repair?

And do get regular dental cleaning and examinations. Don't wait until your tooth hurts. Prevention is important. Dental cavities can be prevented, or at least the risk of having them can be significantly reduced.

Some "red flags" for tooth decay include: tooth discoloration, sometimes manifesting as a brown stain; occasional sharp pain; a throbbing pain that never ceases; sensitivity to sweets or to extremes of hot and cold; a hole in the tooth; a broken filling; or a cracked tooth. Your risk of developing tooth decay depends on your genetic makeup, your mother's pre-natal health; your childhood diet and healthcare; your current diet, lifestyle and oral hygiene.

For better or worse, we must play with the cards we've been dealt. Changing your lifestyle, and implementing preventive measures can improve your "hand."

Reducing your intake of sugar-filled foods and drinks, and replacing sugar with artificial sweeteners are also good. Soda is especially harmful because it contains high concentrations of both sugar and acid. Even if you refuse to give up your Classic Coke, rinsing your mouth with water after finishing your soda helps wash away sugar and acid.

If you chew tobacco, stop. Not only does chewing tobacco contain hidden sugars, it's a great way to develop mouth cancer.

If you suffer from acid reflux, you're also a prime candidate for tooth decay because the associated acids can destroy tooth enamel. To combat the problem, rinse your mouth with water frequently and purchase over-the-counter fluoride rinses or sprays. More importantly, visit your physician to try to correct the condition.

Your best defense against decay is to enjoy a balanced and nutritious diet that is low in sugar, and limit snacks. Snacking is bad for two reasons: (1) each time you eat food that contains sugars or starches, your teeth are attacked by acids for 20 minutes or more. (2) foods eaten as part of a meal cause less harm because more saliva is released during a meal, washing food debris from the mouth and lessening the effects of acids.

Dr. Kevin Kelaher has been helping patients achieve healthy, beautiful smiles for over 30 years. Dr. Kelaher has been selected as one of "America's Top Dentists" by the Consumer Research Council of America. Visit his site at http://HighlandDentalGroup.com to find out more about his Salem MA practice.
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Getting a handle on project risks is a slippery job, but well worth the effort if you and your project team desire to sleep more soundly at night. After you've identified various risks related to choosing, estimating, and staffing a project, you would next assess the potential adverse effects on the project cost, schedule, quality, and features. Following assessment, this article takes you through a simple, four-step risk management process.

Getting a handle on project risks is a slippery job, but well worth the effort if you and your project team desire to sleep more soundly at night. In Part 2 of this series, we identified various risks related to choosing, estimating, and staffing your projects. In Part 3, we assessed the potential adverse effects of those risks on the project cost, schedule, quality, and features. Following assessment, the mitigation phase involves brainstorming ways to avoid, eliminate, work around, or otherwise manage each identified risk. This article (Part 4 of the series) takes you through a simple, four-step risk management process. The results can help you and your team decide whether or not to take on the project, and can aid in pinpointing the most effective risk management techniques to use.

Risk Assessment ReviewIn Part 3, we discussed an example in which your family has approached you about redecorating your kitchen because your relatives are coming for a family reunion the week after next. Your family has many items on its "wish list" (new paint treatment, resurfacing the cabinetry, laying new tile, and installing new crown molding). All of this must be completed in the next two weekends, which gives you only four days!Since you don't believe you have nearly enough time to complete the project, during your risk assessment, you labeled one of the risks "Too Many Features/Too Little Time." This means the project requirements are too numerous, too complex, or both, given the time available. This risk also scored high in terms of its potential negative impact on cost, schedule, quality, and features.

Mitigating the Risks You've Assessed -- Can You Do It Successfully?Once you have a list of assessed risks, you can begin brainstorming a variety of ways to avoid, minimize, or manage them. This is a quick and simple process for doing so.

1. Consider whether you can completely avoid or eliminate each risk.

If your risk involves not having enough time to incorporate certain requested features, is it possible to agree on removing the features from the requirements list entirely? Record any ideas for avoiding the risk altogether.

Example. With the kitchen redecorating job, you might consider these options:

-- Radically reduce the number of features; for example, only paint the walls.

-- Push out the schedule significantly. Maybe the relatives can come next year.

2. If you can't avoid a risk, brainstorm risk management alternatives.

Alternatives are ways of mitigating the risk - from the simplest ideas to more sophisticated solutions. For the Features-versus-Time risk, one strategy could be to negotiate a way to phase in the features over time. Another might entail engaging more people or resources to address the features, if feasible. In some situations, you might even be able to buy insurance to mitigate a risk.

Example. With the kitchen redecorating job, you could:

-- Hire professionals to do the work, if there are any available on short notice.

-- Recruit semi-experienced friends or neighbors to help for the next 10 days.

-- Use faster, simpler techniques and materials (such as stick-on vinyl tiles).

-- Plan to have a second kitchen set up in the backyard BBQ area, just in case.

3. Identify your "do-nothing" and "next-to-nothing" alternatives.

These are the options that would remain available to you if you did not pursue the project or solution you're considering. "Do-nothing" could mean the status quo, for example, and "Next-to-nothing" might denote an option that already exists but has been ignored. These will help you remain clear about whether you must do something, and what your fallback position is if you can't do anything.

Example. Instead of the kitchen redecorating job, why not:

-- Hold the family reunion somewhere else, such as in a hotel in another city.

-- Forget what the relatives think. Don't worry about the kitchen because everyone will be too busy visiting to notice!4. Give each risk alternative a "risk reduction likelihood" score or rating.

If you want to move forward with the project or solution, but can't find a way to avoid or eliminate the risk, you can weigh the relative merits of each alternative you brainstormed in #2 above. Similar to the Assessment Phase, you can assign relevant values to each of your alternatives. In this case, these values represent the likelihood that each alternative can significantly reduce the negative impact of the risk on the four key factors: cost, schedule, quality, and features.

For instance, a High Likelihood of reducing the impact might be a 9, a Medium Likelihood a 5, a Low Likelihood a 1, and No Likelihood a zero, with a different value possible for each of the four key areas.

By adding up the values for each alternative, you'll have a rough score for each that indicates which alternatives seem to be the best candidates for minimizing the risk -- the higher the score, the better. You also might consider whether to combine alternatives. Using two or more together might help reduce the risk in a complementary way.

Example: Your family wishes to move ahead with the project with all of the current requirements. After scoring and comparing the alternatives, it appears that seeking professionals to do the work might best minimize the risk. If that's not possible, your family will do the work with simpler materials and methods and extensive help from friends. Either way, you can always set up a second kitchen as a contingency plan.

What's the Plan?When you are finished, you'll have a risk management plan consisting of analyzed risks with a ranked list of alternatives for handling each one. And even if you decide not to take on the project you are evaluating, you will have used 20:

20 foresight to make that decision instead of the 20:

20 hindsight that's usually required to find out the hard way -- after the fact!

Article Tags: Cost Schedule Quality, Project Risks, Cost Schedule, Schedule Quality, Risk Management, Kitchen Redecorating, Each Alternative


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Do you would like to insure a large success of your next product or service while generating plenty of prospects at the identical time? Then you need to use teleseminar preview calls.

A teleseminar preview call is a phone event that you intend to "pre-sell" or "heat-up" the audience of prospects and listeners to coach them about the details and advantages of your products or services.

Teleseminar Secrets explanation of the right and profitable use of preview calls is widely guarded by some parti[censored] nts as "Teleseminar Gospel." Some of Alex Mandossian's testimonials come from spiritual leaders themselves using these same techniques.

One thing that's counseled by lots of people cannot be thrown below the rug as ineffective. Really, by employing a "Preview Call" to elucidate the purpose of your Tele-Seminar may be a proven strategy that many seasoned and experienced teleseminarians recommend.

Alex Mandossian and his Teleseminar Secrets course is that the premier coaching to be told how to make a profitable living using these ideas. His ideas of using "Preview Calls" to push a course or decision have allowed him to earn an annual income that competes with skilled athletes and Fortune 500 CEOs. Learning how to attract folks to affix and parti[censored] te in your promoting efforts is winning half the battle.

The a lot of people on the decision the greater the possibilities of success to get into your marketing funnel. Model yourself when the method Alex promotes Teleseminar Secrets and you're sure to success.

The primary factor to try to to is to attach a perceived worth to the preview call itself. The price ought to be really price a bunch more than you suggest the price be, however it is currently quantifiable. The key is that you simply over deliver what your supply is.

Second, promote the preview decision at a discounted cost. You'll supply even more bonuses to affix the call. If individuals think they are getting $ninety nine for $forty nine they need an incentive to listen in as a result of of the fifty% immediate savings. The actual percentage discount you employ for your own market in terms of making price of your Teleseminar Preview Call is one thing to test to work out a real discount.

Third, to essentially leverage your efforts think about employing a Teleseminar Preview Decision to help your affiliates and joint venture partners attract prospects from their lists. If you have a good plan and are the spokes person for the movement, then consider giving your partners, affiliates and advocates a 50% or a lot of stake for his or her efforts.

There is a knack that Alex has for obtaining people to sign up for Teleseminars. Some of us call it an "ethical bribe" to supply your target market, listeners, clients, prospects or whomever a reason to register to listen to your nice information. Don't forget, the hot button is that you simply over deliver what your provide is to induce them to enroll or get your new product or service.

A Teleseminar Preview Call that reveals the secrets or the benefits gained from the decision could be a great means to make your list and achieve your objectives of promoting your business with Teleseminars. If you'll get individuals to register for a "preview decision" and get them to commit to require action within the direction that will benefit you and them, then you would.


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Sitting at a desk for a large part of the day, answering telephones and fixating upon computer screens can become overwhelmingly tiring on the body. A decent chair and correctly positioned work -station can moderately help to stave off back, neck or shoulder pain.

I must reiterate the point, moderately. A good chair and correct ergonomics will help but not solve the problem. The issue with pain at your desk environment arises from misuse, habituated postures and repetitive motion strain (RMS).

The above mentioned cause our muscles to become chronically contracted, thereby creating an imbalance to our movements and posture.

Habitually contracted muscles can cause pain and fatigue through constant use and are often confused with the signs of growing old.

Years of adjusting to these changes can lead to pain in the back, neck, shoulders, hips and knees, eventually leading to issues such as sciatica, scoliosis, carpal tunnel syndrome, chronic fatigue, disc degeneration, arthritis and other structural/functional issues.

There is also another reason why our muscles become habitually contracted in the workplace – emotional stress.

Stress responses when repeatedly triggered will cause us to hold ourselves (muscles) tightly, emotionally we might feel pressured, short tempered fearful or overwhelmed. When these signals hit our brain the trigger is to contract muscles, this can bring about fatigue, lack of concentration and pain. When this cycle is repeated over and over, we become trapped in a vice like grip of muscular contraction, impinging upon our every movement and thought.

How Can You Change This?

To change this cycle that repeats itself day after day, you need to introduce new co-ordinated patterns of movements into your workplace and life in general. Muscles habitually contract because strong reflex messages from involuntary levels of the brain instruct them to do so. The movement technique of Hanna Somatic Education can help to override this action by teaching individuals very easy to perform somatic exercises that take very little time to do. The exercises are known as "pandiculations", are a contraction and slow elongation of specific muscles, a kind of whole body yawn.

They are practiced on the floor, slowly, with awareness and always staying within the boundaries of comfort so as not to evoke a resistance from muscles. The slow nature of the movement stimulates the higher/voluntary levels of the brain, this helps to relax muscles and override the involuntary habit to contract them.

There are two ways to learn somatic exercises, via 1-1 sessions with a Hanna Somatic Educator or Somatic Classes.

Either way, the educative process helps to restore a balance to your musculature system. You can experience an immediate improvement to your posture, comfort levels, flexibility and all round wellbeing.

In addition to the floor exercises, you can be taught simple postural enhancing exercises for your chair at work. The contract and release type movements can help to relax back, neck, shoulder and abdominal muscles whilst at your workstation.

In Conclusion:

Using somatic exercises on a daily basis can quickly help to change long - standing habits picked up in the work environment and other areas of life.

Sitting in your chair for long periods will become easier, the exercises are the tool for managing your stress and creating a freedom and comfort to movements.


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